Despite the rise of new technologies in the realm of digital advertising, such as social media advertising and programmatic, Email Marketing remains a fundamental lever in the marketing mix. Unfortunately, many companies don’t fully recognize its potential, relegating it to a peripheral position compared to other digital advertising channels.
Before delving into the benefits of Email Marketing with AdsWirt, it’s crucial to understand key aspects of digital marketing. Integrating Email Marketing into your marketing activities requires specialized professionals, dedicated technologies, and a budget allocation, similar to other tools in digital advertising.
It’s essential to emphasize that Email Marketing demands its own planning, analysis, and continuous result evaluation. However, its strength lies in direct interaction with the customer through one of the most personal tools: the email address.
Regarding professional expertise, entrusting Email Marketing management to a specialist allows leveraging the contact assets accumulated over the years through lead generation activities. The contact database represents a valuable asset for any company.
Furthermore, an Email Marketing specialist is crucial for establishing the right “tone of voice” and crafting appropriate content. This professional will be adept at interpreting and analyzing Key Performance Indicators (KPIs).
Now, let’s delve into the benefits of Email Marketing in detail:
Email Diffusion:
- In today’s digital landscape, having an active email account is essential for online services activation, making it a cornerstone of users’ private lives. The email inbox is accessed multiple times throughout the day.
Standard Email Protocol:
- Email, born with the internet, operates on the international and unchanging SMTP protocol, unless there’s a revolutionary shift in the web.
Newsletter as Owned Media:
- As highlighted earlier, a company’s email contact database is a valuable asset for connecting with clients. The newsletter, serving as the tool for user interaction, is considered owned media, providing stability against the fluctuations of advertising giants like Google and Facebook.
1:1 Communication:
- Unlike social tools such as a Facebook page, email allows highly personalized communication for each user, making it a powerful marketing tool.
Mobile Effectiveness:
- The evolution of smartphones enables emails to be accessed anytime, anywhere. The trend of opening emails on mobile devices is continually rising.
Scalable Business:
- Email marketing is a scalable channel. As the volume of sent emails increases, costs don’t rise proportionally, favoring a cost-effective relationship. The cost per email decreases with an increase in the number of distributions.
Standardized KPIs:
- Email marketing, like other digital marketing tools, relies on standardized Key Performance Indicators (KPIs): delivery rates, open rates, click-through rates, and conversions.
In conclusion, Email Marketing stands out as a versatile and potent tool within the digital advertising arsenal. Its ability to establish direct, personalized communication with users, leveraging a standardized protocol and a scalable nature, sets it apart. The ownership of the email contact database shields Email Marketing from the fluctuations of advertising giants like Google and Facebook. As the digital landscape evolves, the benefits of Email Marketing continue to grow, making it a resilient and effective channel for businesses aiming to connect with their audience on a more personal level. Embrace the full potential of Email Marketing, and witness the lasting impact it can have on your digital advertising strategy.
